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BMF unveils Youth Recruitment Campaign

The Builders Merchants Federation (BMF) has launched a Youth Recruitment Campaign in a bid to promote merchanting as a career choice.
The campaign, aimed at 16 to 19 year olds, is designed to make teachers, career advisors and job centres aware of the career opportunities offered by builders, timber and plumbing & heating merchants and their suppliers.

In the coming weeks, posters and brochures will be sent out to 750 job centres and over 7,500 schools, colleges and academies to coincide with the start of the new school year. Further information will be available on a dedicated website, Facebook page and Twitter feed, with promotions to encourage students to find out more.

Students are also being invited to attend the Campaign’s first Recruitment Open Day at BMF’s HQ in Coventry on October 21st, where they will have the opportunity to talk to merchants, suppliers, trainers as well as past apprentices to find out how their careers are progressing. The Campaign will use a number of young ambassadors who joined their companies as apprentices and just a few years later are managing their own teams.

BMF MD, John Newcomb, said: “This is one of the most exciting and important initiatives that the BMF has ever launched as young, talented people are absolutely vital if our Industry is going to thrive and develop in the future.

“Ours is an industry that traditionally many have joined straight from school but in recent years it has been overshadowed by more ‘glamorous’ sectors such as IT, Media and Retail. The Campaign will promote the tremendous opportunities available to young people and to let them know just how interesting and rewarding a career in our sector can be.

“We are looking to ensure that careers advisors appreciate the diversity of roles merchanting offers, and understand that our apprenticeship scheme provides a sound foundation which can be followed by progressive vocational training including a diploma, a foundation degree, and now a post graduate diploma leading to a masters degree.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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