The Builders Merchants Federation (BMF) has secured the services of wellness experts Dr Dorian Dugmore and John Sunderland-Wright for the business conference at its Members Day in September.
The pair will exclusively preview the results of a series of “performing under pressure” tests carried out on the BMW Buildbase Super Bike Team for a TV documentary featuring the team at work.
A series of detailed tests on the riders and pit lane crew, first under laboratory conditions and then during the build up to race weekend and the actual races, produced a real time insight into the impact of the pressures involved both physically and mentally in performing at the top in motor sport.
Dr Dorian Dugmore said: “By testing the riders and their management crew we see the impact of their decision making under pressure, on the team and its results. Lessons learned here can be applied by anyone, no matter what their day job.”
BMF MD John Newcomb said signing the duo to appear at Members Day “is a real coup for the BMF”.
“Due to our relationship with Dr Dugmore, BMF Members’ Day delegates will be the first to hear publicly some of the headline results of this fascinating study and view behind the scenes video footage shot for the Eurosport documentary.
“And with Members Day taking place next door to Silverstone, the home of British Super Bike racing, we not only have one of the BMW Buildbase Super Bikes on display, we also have bike simulators where members can find out what it’s like to ride one at 100mph or more.”
Speakers already confirmed for the BMF Members Day include Britain’s Richest Plumber Charlie Mullins, CEO of Next Lord Wolfson and senior director of the British Business Bank Judith Ozcan.
The event takes place between the 16 and 17 September at the Whittlebury Hall in Northamptonshire. The theme for this year’s event is “Accelerating Growth” and it is supported by headline sponsor, ACO Academy.