Builders merchant trade association the Builders Merchants Federation has given its website a complete makeover.
The colourful new-look website, which features the red and blue of the BMF‘s new corporate identity, is designed for ease of use on any computer platform, whether desk top, laptop or mobile.
The brief focused on clarity and ease of navigation for users, and a back-end system that makes it simple for BMF staff to update news, events and other key information.
The home page is also designed with video and social media compatibility, which will be developed in the coming weeks.
Importantly, the new navigation system makes it easy for users to quickly access relevant information in a digestible format.
The secure Member-only area of the site contains a downloadable archive of BMF guides and other BMF information. Members will be able to undertake a keyword search for information contained, either within the site itself or within one of the downloadable PDF documents.
Managing director John Newcomb is delighted with the result. He says: “Our new website reflects both our new corporate identity and the brand image of the BMF in 2013. We are dynamic organisation working on behalf of the whole industry. Our new on-line presence reinforces this, enabling users to quickly access information on services, download latest reports and to find out about up-coming events.”
The site is now live at www.bmf.org.uk