Brick manufacturers’ association the Brick Development Association (BDA) has a new marketing campaign to promote the merits and benefits of brick.
The campaign continues the ‘Think Brick’ with messages in three key areas:
Brick is better for the environment: Brick supplies local communities and is manufactured using local resources, minimising impact on the environment.
Brick is built to last: Brick resists the worst weather conditions and has been proven to last for centuries. Building in brick guarantees low maintenance and long-term building performance.
Brick is low cost: Brick costs less than you might think. A study by the Royal Institute of Chartered Surveyors (RICS) has proven that brick is more cost-effective than any of its rivals.
The campaign includes targeted advertising, a PR programme and the annual Brick Awards event, as well as direct mail and promotional material.
There are more details at www.brick.org.uk.