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Baxi shouts about its selfie

As part of a major heating season push, Baxi is bringing out the big guns to get homeowners talking about its boilers through a targeted consumer promotion designed to support Baxi installers.

Baxi consumer campaign.
Baxi consumer campaign.

The campaign hinges on Baxi’s Reevoo rating of 98 per cent, which is based on the views of genuine UK householders. Reviews are independently collected and verified by Reevoo, with Baxi’s rating based on the views of over 500 homeowners who have registered their Baxi boiler warranty.

Not only is the brand rated as a whole, individual Baxi products are also reviewed on the site for ease of use, performance, noise level and value for money, providing a comprehensive overview for homeowners.

The brand aims to support its loyal installer base by raising its profile amongst the homeowner audience, just in time for the winter months. Alongside a brand-new website, installers will notice Baxi advertising everywhere from billboards to broadsheets to radio stations, as well as a special #BAXI98% competition on twitter.

Installers can get involved by entering the Twitter competition – entrants simply need to take a selfie with a Baxi advert and post it on Twitter (@baxiboilers) with the hashtag #BAXI98%, for the chance to win a weekly prize of £98.

Sian Lewis, consumer marketing manager at Baxi, said: “We’re extremely proud of our products, and our resulting Reevoo score, which we could not have achieved without our fantastic installers.

“By launching this campaign at the beginning of heating season, we hope to capture the attention of homeowners and therefore support Baxi installers across the UK.  Whether it’s our selfie competition, our radio spots, or our billboard advertising, we’re bringing Baxi into the spotlight this Autumn and Winter – we look forward to seeing your #BAXI98% selfies!”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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