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Baxi partners with Expert Trades

Baxi is sponsoring Expert Trades Live, a series of specialised training courses aimed at helping installers to build a professional and profitable business.

Warrington Training Centre

The first session, a crash course in marketing, will be held on three different dates at various Baxi training centres across the UK. It all kicks off in Warwick on the 24th of April, before moving onto Dartford on the 25th and Warrington on the 27th. These intensive, one-day courses will cover everything from understanding marketing jargon to using Facebook Ads and boosted posts to connect with potential customers.

Afterwards, all attendees will also be added to a private Facebook group where they will receive ongoing support from the Expert Trades team (and their fellow installers) to help them stay on track with their goals. They will also be invited to join three Facebook Live Q&A sessions with Expert Trades’ founder, Adam Callow, to further their knowledge.

Callow said: “This course is the best investment you can make for your business in 2018. Learning how to market your company and grow your online presence is just as important as any product training; this is about giving you the tools to win new customers, retain existing ones and grow your profits.”

David Cook, sales director at Baxi, commented: “We continuously review our training programmes to ensure the content is interesting, relevant and useful for installers. One thing people always ask for is more support with the business management aspect of being a heating engineer – which is why we are proud to sponsor the Expert Trades Live events. We would encourage who wants to grow their business to come along and learn all about marketing and how the right approach can help build your business.”

Tickets usually cost £160 but these three events are sponsored by Baxi, reducing the cost to the installer to only £80. Book online at https://shop.experttrades.com/collections/events.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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