Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Gibbs & Dandy’s customer service has been recognised at the 2014 B2B Marketing Awards.
The builders merchant won the award for Best Integration of Sales and Marketing for its Customer Contact Programme.
The programme was designed to allow the branch sales teams to understand their customer needs better, as well as empower the company’s 30 branches to organise their own local marketing activities.
Gibbs & Dandy’s managing director, Neil Lawrence, said: “This award win is an incredible achievement and a testament to the great work by a lot of hard-working and dedicated people.
“Gibbs & Dandy places a huge emphasis on customer service, which is why we invested considerable time and resources into developing this initiative. This investment proved to be hugely successful as it achieved incremental sales of more than £5m, versus an initial target of £1m.”
The B2B Marketing Awards are designed to recognise excellence the field of business to business marketing.
