Arbor Forest Products has signalled its ambitions within the composite decking market with the creation of a dedicated Trex business unit, and the appointment of Jonathan Cooper as business manager for the division.
The North Lincolnshire-based business, which is one of the UK’s largest timber importers and timber products suppliers, is the exclusive UK distributor of Trex Transcend decking and, more recently added the Trex Enhance collections to its offering. Under Jonathan’s guidance, the company’s aim is for Trex to become the UK’s leading composite decking brand, mirroring its position in the US.
Jonathan has more than 20 years’ experience within the building products sector, and within the composite decking market in particular thanks to his previous role as managing director of Ecodek and Dekboard.
Commenting on his new role with Arbor Forest Products and Trex, Jonathan said: “I am very much looking forward to working with Trex: Arbor Forest Products has ambitious plans to develop the Trex ranges into one of the widest and most readily available collections of outdoor living landscape products for the UK market – for both domestic and commercial projects.
“We have plans to expand our reach into the landscape architecture and specification sectors, as well as continuing to consolidate our market share within the merchant market too, and further develop successful schemes such as the TrexPRO installer programme, and expand the Trex product offering in the UK.”
Jonathan will work closely with Arbor Forest Products’ existing Trex sales team including regional sales managers Lee Heitzman and Danny Hickson, to further develop the Trex business unit, and will build on the company’s excellent reputation for customer service and the existing relationships with some of the UK’s leading decking installers.
Arbor Forest Products’ managing director, Jason Ostler, said: “In the years since we launched the Trex brand in the UK, the decking market has continued to boom in this country and we are proud to have maintained our place at the forefront of the growing composite decking sector.
“We’re rightly proud of how well the product has performed, and we want to ensure that we step up our investment in the continued success of the products, which is why we have taken the decision to appoint Jonathan to lead this new division with our business. Jonathan brings with him a vast amount of experience in the landscaping sector, and is here to offer a fresh perspective and to take Trex to the next level within the UK.”