Independent timber merchant Alsford Timber has opened a flagship branch at Leatherhead in Surrey.
The new branch is a purpose built site featuring a 16,000 sq foot warehouse and sales counter area.
Operations director for South West London Justin Hood says the site was derelict when they took it over and that the state-of-the-art branch took six months to get to the opening stage.
Managing director Neil Fuller says: “Within our core timber range we offer the highest quality products such as our Premier grade mouldings and imported carcassing.
“We chose the site as it was a perfect fit geographically whilst strategically it
epitomises the type of business model we are now developing to support our
existing eighteen strong branch network across the South East. These larger sites
retain our focus on traditional timber quality but also include a comprehensive building materials range to allow our customers a one stop shop.”
The product offering includes prepared timber and mouldings along with long length structural timbers with the majority offered in C24 grading. A full range of sheet and panel products is complimented by an enhanced range of landscaping and fencing products to support everyone from DIYers to fencing contractors. The shop area at over 2,000 square feet offers a range of hardware, decorating and fixing products.
Finbarr Doyle, commercial director said “We wanted to ensure that the Leatherhead site could offer a full range of building and timber products at credible prices, without compromising our reputation for quality and great service. In the current economic environment that is an ever more challenging proposition but we have definitely delivered on this, thanks to the hard work by fantastic staff and the commitment demonstrated by many of our suppliers”.
On opening week in early February, Alsford Timber will be giving away mini ipads, champagne and free products, and will also be offering exclusive discounts and price commitments to customers who sign up for a cash, credit or self build account.