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AkzoNobel replaces Glidden with Armstead

Paint manufacturer AkzoNobel has launched Armstead Trade, the new brand that will replace Glidden Trade.

AkzoNobel replaces Glidden with Armstead

From Monday 19 May 2014 Armstead Trade will be rolled out across merchants across the country.

Armstead Trade will continue to be developed throughout 2014 with new products, a wider range of pack sizes, and additional colour support materials.

To celebrate the launch, there will be a series of promotions, competitions and events at selected merchants across the country.

Alex Briggs, senior brand manager at AkzoNobel, said: “As part of the launch, we’ve also looked at how we can improve our products and services to make Armstead Trade the smarter choice for professionals. So while customers will still be able to get the same products they know and love, throughout this year, we’ll also be introducing finishes that provide even better performance, at a great price.

“Our new products will also be backed up by AkzoNobel’s world-class technical support and advice so professionals can complete every job with complete confidence.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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