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AI rebrands businesses

Aggregate Industries has announced a major re-brand which will consolidate 25 of its businesses under the Aggregate Industries name.
The changes will come into effect from the end of September and are part of a drive by the company to make it easier for customers to source products and services from across the group. The move also supports the company’s construction solutions strategy, which has seen it supply multiple products and services to a number of major projects, including the Olympic Park.

Although the majority of businesses will now trade as Aggregate Industries, brands such as Bradstone will be retained as a product and service range within Aggregate Industries due to its strength in the marketplace.

Growth through acquisition has led to multiple brands within Aggregate Industries, and chief executive officer Alain Bourguignon has said that now is the right time to unify the business under one brand.

“The re-brand is a significant change for the company, but one that we believe will improve the customer experience and provide us with a strong platform for growth as the market begins to recover,” he explained.

“Across the group, we are able to offer a unique and integrated solution through our broad product and services portfolio. The re-brand supports this approach and will help to communicate our all-round capability.

“Operationally, it is very much business as usual. We will continue to offer quality service at a local level and our customers’ day-to-day contacts will remain the same.”

Aggregate Industries has over 400 operations in the UK, the Channel Islands and Northern Europe and produces and supplies over 40m tonnes of material to the construction industry.

A new-look website now reflects the re-brand – www.aggregate.com

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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