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Aggregate Industries tackle rugby schools initiative


A joint initiative driven by Premiership rugy team Leicester Tigers and Aggregate Industries, is using rugby to promote healthy lifestyles and the importance of exercise amongst secondary and high school students.


Through the game of rugby, pupils at six Leicestershire schools learn new skills over a six week period and, after each training session, participate in a group discussion covering a wide range of issues; from healthy eating, drugs, road safety through to bullying, including the dangers of peer pressure and digital safety.


Blaine Bonnin-Ward, rugby development officer at Leicester Tigers who runs the sessions, said: “It’s important that we build on the success of last year’s programmes. We had some fantastic feedback from pupils and teachers and so it’s a fantastic opportunity to be able to go back and teach a new group of youngsters.


“With schools in Leicestershire there is a huge demand for specialist sports-led initiatives like Concrete Rugby. In addition, we’ll also be running dedicated campaigns on specific issues such as bullying and obesity throughout the school year ensuring we reach and educate even more pupils.”


François Pétry, CEO of Aggregate Industries, added: “Following the success of the first year of Concrete Rugby, we are proud to be able to continue to support this important initiative, which we hope will have an even greater reach this year, with an increased focus on issues impacting children’s daily lives.


“This year will see the launch of the Give Bullying the Boot campaign, focusing on educating children on the signs of bullying and what they should do if they or somebody they know is experiencing bullying. We hope that engaging with the younger generation through rugby will make a positive impact and promote not only the physical benefits sport can have but the emotional benefits too.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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