Dale unveils a new brand to take it forward, along with a new product brochure available to download from the new Dale website.
Richard Chapman, Dale’s sales director, said: “As the business has grown, it has been a delight to see Dale products being specified by architects and home owners for some truly fantastic, exciting and inspiring projects.
“Our customers are discerning and want the best for their property and with our collection of high performance timber windows and doors, that is what they are getting, and the new brand is a reflection of that.”
Over 500 merchants across the UK now supply the Dale timber windows and doors range, each of them able to create an ‘at the counter quote’ for the collection of made to order products, using Dale’s online system.
Chapman added: “We have developed a loyal customer base of builders and developers that have come to appreciate the value that the Dale product range can add. For them the new brand and brochure creates a really positive impression with their clients, affirming they are working with suppliers of quality products.
“It also more accurately reflects the brand position, customer expectations and our market leading products, as well as showcasing the fine-looking homes our windows and doors have enhanced.”