Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
The latest addition to the growing Stelrad Radiator range is the Silhouette with versions now available in the Vita and Softline Series. The Silhouette features sophisticated vertical lines on the fascia creating a crisp, clean, bold appeal. The Vita has flat grille and side panels whilst the Softline features gently curved side panels and grille.
On the pricing front, the Silhouette is a step up from the standard Compact models but is an attractively priced entry level premium panel option for those looking for something a little bit more special than a standard panel radiator. It’s already proving a popular introduction for housebuilders keen to offer their customers a step up from ‘the norm’ in radiator parlance.
The Silhouette is available in 40 different models in K1 and K2 formats, in heights 300mm to 600mm and lengths from 400mm to 2000mm and comes in white as standard from stock. It has outputs from 235 Watts (802 Btu/hr) up to 3202 Watts (10,925 Btu/hr).
“It’s a welcome addition to both the Vita and Softline Series, adding a smart new vertical lined fascia to the existing options,” says Head of Marketing Chris Harvey. “It was always envisaged that the Vita and Softline Series would grow in options, and this is the next step in the evolution of these Series that have taken the heating sector by storm, since their launch a couple of years ago.”
