Saniflo UK – the pumps, macerators and shower cubicles people – have launched aggressive consumer campaign to create a strong pull for trade customers.
The campaign uses selected media for both print and digital campaigns from June through November.
Saniflo will promote a broad collection of products featuring its Domestic Up range, including Sanipro Up, Sanipack Pro, Sanislim, Sanishower Flat, Sanishower Floor, Sanitop and Sanivite. The campaign will highlight to homeowners how simple and convenient it can be to create additional bathroom or kitchen facilities with its comprehensive product offering.
Saniflo UK head of marketing and product development, Ann Boardman,said: “Saniflo traditionally embarks upon a strong consumer campaign every year. This time we’re switching focus from Kinedo Kinemagic to the Sanifo Domestic Up range. Last year was our biggest product launch to date, and to support our trade customers we want to educate homeowners in the versatility of our new range, highlighting the fact that it can be convenient and affordable to create additional bathroom and kitchen facilities in ways and places they never thought possible.”