“Not all mineral wool insulation is the same, which may seem obvious to us, but to our customers, it’s sometimes difficult for them to appreciate where the distinctions lie, what benefits there might be and how the insulation choices they make can impact upon a project or application.
“Origins” looks at where stone wool insulation begins. From this start-point, customers can see how the ROCKWOOL product range evolves into thermal, sound and fire safety insulation that’s easy to install and capable of impressive, long-lasting performance in a wide variety of applications.” said Warren Dudding, marketing director for ROCKWOOL UK.
“Origins” comprises a combination of branding, digital and print advertising, web, promotional, PR and social activity together with animated and dynamic video content. The stone wool journey originates with volcanic, basalt rock, which we follow as it transforms through manufacturing to ultimately being shaped into the final insulation product. The campaign will enable customers to navigate the ROCKWOOL assets to focus on their own particular area of interest by market, application and/or insulation attributes.