Published on 20 - April - 2009
ICI Paints bring out new woodcare merchandising
Paint people AkzoNobel, have developed a new merchandising solution which is set to bring its ICI woodcare portfolio - Dulux Trade, Cuprinol Trade and Sikkens - together.

ICI Paints bring out new woodcare merchandising

The new system includes:
  • Header boards which define the three woodcare brands and guide customers to the particular strengths that those brands offer
  • Aisle barkers which divide the fixture up into Interior, Exterior Landscape and Treatments & Fillers
  • Detailed shelf edge tickets for each product

  • The POS materials are highly flexible and can fit into a variety of store layouts.

  • Richard Bradley, Marketing Manager Woodcare, says: "We have invested heavily in developing this merchandising display system to help drive product sales. By simplifying the product selection we're in a position to capitalise on the woodcare market through our innovation. Not only will our customers find it easier to select the right product for their specific need in three easy steps, but the merchants can reap the rewards through increased sales and repeat purchase from satisfied trade customers."

    Click here for company details: ICI Paints Akzo Nobel

    N.B. The information contained in this entry is provided by the above supplier, and does not necessarily reflect the views and opinions of the publisher

    Datateam is a modern and dynamic communications business with a product portfolio covering six business-to-business and healthcare sectors. Established in 1988, we have expanded over the years and now offer over 50 publications, websites, events and awards.
    Specialist Group Ltd has been established for over 40 years supplying DIY retailers, builders' merch...Sovini Trade Supplies is a 'one stop shop' for housing associations, house builders and repairs and ...Guardsman a Bunzl company - "Home of head to toe protective clothing & safety equipment" With over ...Mirka has been a leading manufacturer and supplier of abrasives. Whatever the surface you are sandin...

    We use cookies to make this site as useful as possible. They are small text files we put in your browser to track and assist usage of our site but, with the exception of cookies that help you log in, they don't tell us who you are.
    You can control cookies in your browser settings. If you use our site it implies that you consent to our cookie usage. To find out more about how we use cookies and how you can control them, click here to see our cookie policy.