Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Lakes, the leading manufacturer of showering spaces, kick-starts the New Year with a refreshed ‘Designed for Life’ brochure.
Lakes is leading the way by positioning the showering space at the front of mind for merchants, stockists, installers, and homeowners. This latest brochure includes new lifestyle imagery, new bathroom sets and improved close-up product shots to strengthen the key themes introduced in Lakes’ first edition last year.
Sales & Marketing Director Mike Tattam explains: “Our new brochure is very different from what it was and quite distinct from other brands. It’s proving to be a powerful selling tool, helping stockists, merchants and their installer customers stand out in a crowded market and with improved lifestyle targeting. Our plan is to keep developing it so the brochure becomes a powerful tool in helping our stockists and installers sell, and homeowners choose, the most appropriate showering space for their needs.
“The new direction of our brochure underpins our focus to make bathroom settings more representative of homeowners’ showering spaces and lifestyles. Markets are evolving and the opportunity for selling the right solution for the right lifestyles is huge,” concludes Mike.
For a copy of Lakes’ new brochure call 01684 853 870 or download it at www.lakesshoweringspaces.com.
