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New corporate name brings coherence to bathroom specialist

The owners of Ultra Finishing Limited announce today, with immediate effect, that the corporate group name – Roxor Group Limited – will be used to encompass all of its subsidiary companies including Ultra Finishing Ltd, BC Designs (INT), Niko Ltd, Portabella Shaw, Shanghai PTB sanitary ware and, soon to be, Fireclay Factory.

Dave Cullen CEO.
Dave Cullen CEO.

The new Group name forms part of the company’s strategy to bring coherence and connectivity to its many subsidiaries and brands, to be used primarily when communicating about the complete entity and brands beneath it.

 

Speaking about the new corporate name, Dave Cullen, Chief Executive Officer, said: “The diversification of companies and brands, each reflecting their own product portfolios and service, demands a new corporate name to unify all subsidiary companies and sub-brands when referenced collectively. Roxor Group Limited is the new name and we are excited to see this new top-line name take us forward to greater success.

 

With a high growth strategy and further product and services diversification planned the new name will be instrumental in communicating the exciting future ahead.”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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