Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Polar is a fully comprehensive range with the Centre Pivot windows reaching stockists in July followed by the Top Hung versions in September. Variants will include conservation and electric models along with a full range of glazing options.
Keylite Managing Director, John Duffin said: “Polar is a powerful new margin opportunity for merchants, tapping into the very latest market trends. Users are moving away from the traditional pine finish roof window and increasingly prefer a white window for brighter, whiter interiors. Polar offers this plus adds the benefit of being moisture resistant and maintenance free, which is particularly relevant because the window is white and PVC can be easily wiped clean.
“Many of these benefits also appeal to the merchant’s direct customer base as installers are drawn to the practicality of a PVC frame which can be easily handled on site with resilience against marking or chipping and facilitates easy cleaning at handover”
The product has already been named as Housebuilder Magazines “ Best brand new product 2017” and Keylite has received an enthusiastic reception from the builders who have seen and handled the window.
Polar shares all of Keylite’s existing innovations such as the pre-installed flick fit brackets and unique expanding thermal collar but also benefits from new design features including increased light transmission of up to 11% dependant on window size plus a re-designed exterior with less visible fixings.
John Duffin commented: “Keylite is 100% merchant focused and we have packaged the Polar range commercially to provide special margin opportunities for merchants. The range is extremely competitively priced and enables merchants to sell Polar and its unique benefits against other white roof windows whilst enjoying strong margins.
“The majority of builders have long since converted to the benefits of PVC windows and now they have the option of this high performance PVC roof window. Keylite will be assisting merchants with a full range of innovative marketing and branch support activities to ensure that the trade quickly understands what Polar has to offer them.”
