Keyline integrates Rudridge

Specialist civils distributor Keyline has announced the integration of its Rudridge sister company – also specialists in groundwork, civil engineering and drainage materials – into its network of more than 50 branches across the UK.

From July, Rudridge branches will feature a new co-brand and will adopt Keyline’s IT platform and processes.

Keyline acquired Rudridge in February 2015, but both brands have been trading separately. The integration will give the four Rudridge branches – Brentford, Farnham, Horsham and Gravesend – access to wider stock availability, faster product sourcing and a 200 strong vehicle fleet. Customers of both businesses will benefit from this expanded network and combined expertise.

Keyline managing director Paul Beaman says: “Following the acquisition Rudridge has always been an important part of our business, but we’re thrilled to finally announce the full integration of Rudridge into the Keyline family. As Britain’s local experts we pride ourselves on giving customers the very best specialist civils products, solutions and advice, and bringing the Keyline and Rudridge brands together in this way further strengthens our capabilities and offer. Our immediate focus has been to ensure Rudridge has a seamless transition into Keyline and that customer service remains high. Looking ahead we’re all really excited about the future and helping customers benefit from our wider network of branches and team of civils experts.”