Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Paint people AkzoNobel, have developed a new merchandising solution which is set to bring its ICI woodcare portfolio – Dulux Trade, Cuprinol Trade and Sikkens – together.
The new system includes:
Richard Bradley, Marketing Manager Woodcare, says: “We have invested heavily in developing this merchandising display system to help drive product sales. By simplifying the product selection we’re in a position to capitalise on the woodcare market through our innovation. Not only will our customers find it easier to select the right product for their specific need in three easy steps, but the merchants can reap the rewards through increased sales and repeat purchase from satisfied trade customers.”
