Hafele opens second showroom of its design partner scheme

Häfele has announced the opening of a second showroom in its design partner scheme.

The new showroom will benefit local tradespeople by showcasing a core range of Häfele products in store, as well as providing access to the company’s comprehensive range of over 25,000 products which will be available for next day delivery.

The new showroom is in the Wimbledon-based trade centre of architectural ironmongery retailer SDS, following on from the successful launch of a Häfele showroom in furniture store Daro last year, and will enable customers access to technical support, product-range experts and bespoke offers and promotions.

Craig Chambers, Chief Executive Officer, Häfele UK, comments: “Our customers are at the heart of everything we do, and the industry partnerships that we build are therefore incredibly important to us. We are proud to partner with some of the industry’s finest names.

He continues: “We already enjoy a fantastic, mutually-supportive relationship with SDS and we’re delighted to be strengthening this partnership further. The company’s passion for excellence, which matches our own, has allowed it to establish a fantastic local reputation and loyal customer base, and these customers will now be able to benefit from convenient, hands-on access to our extensive range.

“The showroom will be particularly advantageous for customers who come from smaller firms or are sole traders, making it more convenient than ever for them to purchase from our range in smaller, more frequent quantities.”

Richard Trinick, MD, SDS, adds: “The SDS team is looking forward to welcoming tradespeople from the London area to our new Häfele showroom, where they will find informative product displays and expert advice.”

SDS has been supplying architectural ironmongery and furniture fittings to trade customers for over 30 years. The company’s Wimbledon trade centre provides the local trade with a wide variety of kitchen products.