Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Fayers Plumbing & Building Supplies has seen an immediate boost in sales after installing Fibo’s wall panels in its showroom at Buckhurst Hill, Essex.
The independent merchant added displays of Fibo’s Scandinavian Tile Effect, Contemporary Tile Effect, Signature and Timeless wall panels when it refurbished both floors of its two-storey showroom. Before the revamp, Fayers did not sell tiles, and would not have considered selling wall panels, but the style and quality of Fibo’s offering have changed their attitude, and that of its builder customers.
Ken Beney, Managing Director of Fayers, explains: “We have never supplied traditional tiles as they are difficult and time consuming to deal with, requiring specialist skills to fit – so we were missing that add-on sales opportunity. Fibo has filled this gap. The high-performance wall panels are easy to install, as well as being a great looking, quality product. As soon as we’d finished our Fibo displays, we began getting enquiries and selling to builders who could see the opportunity straight away. Based on the success we’ve had with Fibo’s wall panels here, we are planning to display them in our showroom in New Barnet too, which is due to be extended and refurbished soon.”
Fayers’ displays give customers the opportunity to see the wall panels in context. Ken added: “This is a new type of product for our customers, and sales are going well. We are located in an affluent area, but Fibo’s panels appeal to customers across a range of budgets as they are reasonably priced and offer homeowners a quick and convenient option for updating their bathroom décor. They can be fitted over tiles and easily replaced too – which is also a benefit for us when we want to update our displays.”
Beney continues: “The support from Fibo has been brilliant. As well as fitting our showroom, Fibo provided display stands, POS material and training for free. Their deliveries have also been great – they are one of the best suppliers we work with. Reliability is one of our core values, so we really appreciate that Fibo shares this commitment to great quality and service.”
To find out how your branch can win sales with Fibo’s high quality range and excellent support, call 01494 771 242 or email sales@fibo.co.uk to request your free sample. Visit www.fibo.co.uk and follow @Fibo_UK on Twitter.
For more information on Fayers, visit www.fayers.co.uk, call 0203 960 9880 and follow @FayersBM on Twitter.
