Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
A marketing executive from online builders’ merchant cmostores.com has created a tongue-in-cheek promotion video, filmed on his phone on a sunny Wednesday afternoon.
Duncan Voice, spent three years as Insulation Superstore’s manager before moving into marketing.
He said: “I get bored with how the construction industry markets their products, so I wanted to prove a point that it doesn’t have to be stuffy or old fashioned.
“Just because we work in construction, which is quite traditional in many ways, it doesn’t mean we have to be straight-laced or stuck in the past.”
cmostores.com has four specialist online superstores selling doors, drainage, insulation, roofing and will shortly be launching new stores.
The advert shows that marketing departments don’t always need to have big budgets either. Voice added, “Phil from Drainage Superstore filmed it, and all it cost was the price of a KFC to say thank you. We enjoyed making it”, he added, “I just really love phenolic foam insulation.”
The video promotes next day delivery on Kingspan Kooltherm insulation offered by one of cmostores.com’s specialist divisions.
