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Bradfords’ first TV advertising campaign hits the airwaves

Bradfords Building Supplies, has launched its first ever TV advert to showcase its unbelievable Spring Deals to the trade. The advert airs on Sky Tv throughout May and early June and will target South West Trades. This is part of a multichannel campaign supported by radio, digital and external advertising. …

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JCB electrifies Teletruk

The JCB Teletruk telescopic fork lift truck is now available in an electric model, making it suitable for tasks inside buildings as well as outside.   JCB Chief Innovation Officer Tim Burnhope said: “When the JCB Teletruk was first launched it challenged conventional thinking and as well as offering a …

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Bradfords hopes for more fragarant customers

Builders merchant group Bradfords have developed a new product line for its customers. Brad – the fragrance for Men is designed to target those Bradford customer who want to smell a bit nicer on site, the customers who look after their bodies and want the world to know it. Brad …

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Yale hunts for ultimate breakfast

Security specialist Yale is launching a competition to find the nation’s favourite breakfast. The home security specialist will be asking tradespeople across the UK to submit photos of their favourite breakfast via social media from 25th Feb to the 25th March. Photos should be tagged with #Yalebreakfast, and the best shown …

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Fixings and powertool business reveals its comical side in new video

The Fixings and Powertool Center, which is based in Redhill, has revealed a rather cheeky side to its business following the release of footage from its new promotional video. The independent powertools and fixings specialist has proved its staff certainly aren’t shy when it comes to taking centre stage and …

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Worshipful Company gears up youth campaign

The Worshipful Company of Builders Merchants is stepping up its Build A Career in Merchanting campaign to encourage young people to take up a career in the builders merchant sector. <iframe src=”https://player.vimeo.com/video/262190236″ width=”640″ height=”360″ frameborder=”0″ allowfullscreen></iframe> The campaign arose from WCoBM attending exhibitions; talking to school children, parents and teachers; …

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Selco makes eight-year-old’s Christmas

Selco Builders Warehouse got a new manager for its Warrington branch when an eight-year old swapped the school classroom for the manager’s chair. The family of Luke Shaw, a pupil at St Vincent’s Catholic Primary School in Finlay Avenue, Warrngton regularly visits the branch on a Saturday with his father, a …

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Digby shows off anti-stain porcelain properties

Digby Stone have launched two videos to demonstrate the stain resistance of their porcelain tiles. The pair of videos provide a useful sales tool for merchants to show how Digby Stone porcelain tiles are ideal for a low maintenance garden and are easily cleaned. Each video is targeted at a …

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Buildbase goes on film to promote industry to next generation

National builders’ merchant, Buildbase has collaborated with ITN Productions and the Chartered Institute of Builders (CIOB) to produce a four-minute programme that highlights the role of apprenticeships in shaping the next generation of building supplies professionals. The programme is introduced by national newsreader, Natasha Kaplinsky. It stars the Grantham branch of Buildbase, featuring customer, …

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