National builders’ merchant, Buildbase has collaborated with ITN Productions and the Chartered Institute of Builders (CIOB) to produce a four-minute programme that highlights the role of apprenticeships in shaping the next generation of building supplies professionals.
The programme is introduced by national newsreader, Natasha Kaplinsky. It stars the Grantham branch of Buildbase, featuring customer, Andrew Musson of Musson’s Heating, who enters the branch to ask for product advice. Served by Buildbase sales apprentice, Hannah Gaunt, it demonstrates that good product knowledge is key to delivering great service in a builders’ merchant.
The film also goes behind the scenes of the Buildbase apprenticeship scheme and highlights the benefits of running an apprenticeship such as improving diversity and developing the next generation of managers.
Buildbase CEO, Kate Tinsley explained: “We hope this film helps raise awareness of the benefits of these types of schemes to young people as well as to the industry as a whole.
“We wanted to highlight how vital apprenticeships are, both to our business and the wider industry. They provide a great career path for the next generation of talent, help ensure an exceptional experience for our customers and play an important role in the communities that we’re part of. They are also helping us to improve the diversity of our workforce, which is one of the biggest challenges facing builders merchants at the moment.”
“Shaping the next generation of Building Supplies Professionals” is a sponsored editorial profile that’s part of Remastering the Future. This news and current affairs-style programme is produced by CIOB and ITN Productions to explore the opportunities, challenges and future of the UK construction industry. It launched at UK Construction week and is part of a larger communications campaign.