The new business descriptor reflects ASSA ABLOY Group’s on-going commitment to strengthening the ASSA ABLOY brand, and helping its customers to better understand the organisation’s solutions, services and capabilities.
Alongside the launch of ASSA ABLOY Opening Solutions, the Group has also launched two other business descriptors – ASSA ABLOY Entrance Systems and ASSA ABLOY Global Solutions which will be gradually introduced in UK & Ireland, and globally. The change will enable the company to maintain a segmented and focused approach, easily guiding customers to the division that is best positioned to help meet their needs, while ensuring ASSA ABLOY continues to grow as a recognised brand.
In line with the introduction of ASSA ABLOY Opening Solutions UK & Ireland, the business units that form ASSA ABLOY Opening Solutions in the UK, are also being re-named to better meet their customers’ requirements and provide clarity to their offerings.
Security Solutions and Access Control will now combine to create the Door Hardware & Access Control Group. Meanwhile, UK Specification will be renamed as the Project Specification Group, and Security Doors will now be simplified to the Door Group. These three Groups will also join the newly-formed High Security & Safety Group, which includes the renowned Chubb Locks Custodial Services and Pickersgill Kaye brands, which will also transition to ranges from ASSA ABLOY.
The company’s well-known global brands, such as Yale, Abloy and Mul-T-Lock remain the same.
Tina Hughan, Marketing Director for ASSA ABLOY Opening Solutions in the UK & Ireland, explains: “The launch of ASSA ABLOY Opening Solutions will help us more clearly communicate our knowledge, experience and expertise to our customers. The new business descriptor encompasses what we offer in a simple, easy-to-understand way, while our new business unit names will help make it easier for customers to do business with us.
“We are always focused on what we can do to improve the customer’s experience. We believe this approach will help strengthen our existing offering and consolidate our position in the market as a world leader, so we can better support our customers.”