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Araldite goes national


Araldite adhesive has launched a three month mareting campaign to boost it’s media presence amongst professional trade users.

The campaign uses 30-second ads on Talksport radio and full page colour ads in the Daily Express and Daily Star.

The distributors, Velcro Companies, have rolled out a national campaign this month that promotes sales of the  Araldite® brand epoxy adhesive range, with the accent on sales to the professional trade sector.

There is a football related theme for the radio ads, which feature a dialogue between a father/son small business duo talking about either the recent match results or the outcome of a work project – the listener can decide.

Performance is the key attribute and the generation crossover is also highlighted in the press ads, which pay homage to one of the advertising world’s most famous and successful campaigns ever – the 1983 campaign which saw a  Ford Cortina apparently stuck on a billboard.

Charlotta Larsson, Director Global Marketing and e-Commerce at Velcro Companies, comments “Araldite® is the originator of two-part epoxies as a commercial adhesive for both making and repairing jobs; the product packaging is designed to aid application and with Araldite® Rapid you get a quick bond within a few minutes or with Araldite® Instant in 90 seconds.”


About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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